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  • Saundra B.

The Oscars 2022: The Slap Heard Around the World

Whether you watched the Oscars or not, you have most likely heard about the infamous "Slap". Here is a video in case you missed it (there is explicit language in the video):

Who was a main Sponsor of the 2022 Oscars?

Here is an article from Fierce Pharma talking about the Sponsorship. Here is a quote from a Pfizer Spokesperson: “Pfizer and BioNTech are proud to support the Oscars, and we are heartened to see the film industry gather in person and alongside fans to celebrate the talent and artistry produced during the past year,” a Pfizer spokesperson told Fierce Pharma Marketing.

After watching the video, it is clear that Chris Rock says, "Jada, can't wait for G.I. Jane 2." However, the incident prompted people to start talking about Alopecia, including many media outlets like NPR, People, Insider, Fox, and more.

Does a major sponsor to the Oscars have an interest in this medical condition? Check out this article about Pfizer and their new drug that treats Alopecia. Pfizer Announces Positive Top-Line Results for Phase 3 Trial of Etrasimod in Ulcerative Colitis Patients

Yes, the drug is designed to help with ulcerative colitis (UC), but if you read the article it also mentions that the drug "Etrasimod is an oral, once-a-day, selective sphingosine 1-phosphate (S1P) receptor modulator being investigated for a range of immuno-inflammatory diseases including ulcerative colitis, Crohn’s Disease, atopic dermatitis, eosinophilic esophagitis, and alopecia areata"

The Oscars wouldn't intentionally do something during the Live Show to bring attention to a condition that could be treated by a new drug that is a product of one of their major sponsors. Would they?

Let me know what you think in the comments.

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